Research on behavioural interventions consistently points to an inconvenient truth: risk behaviour is not simply due to a lack of knowledge or skills. Although this plays a part, it does not appear to be decisive. When it comes to preventing unsafe situations, lack of awareness is the key factor.
Organisations that succeed in effectively influencing driving behaviour do so through continuous education. Equally vital is a workplace culture where it makes sense to behave safely. This sounds straightforward, but structural behavioural change requires ongoing reinforcement.